Professor Claus Jacobs

Claus Jacobs specialises in creative strategising and strategic change, and is Professor of Strategy at the University of Bern.


Claus is director and founder of critical junctures, a Swiss-based consultancy that offers process consultation for strategy formation, organisational development and change. He holds a PhD from Trinity College Dublin, Ireland, and a Master's degree in Business and Economic Studies from Witten/Herdecke University, Germany. He has worked as a management consultant and executive educator with the Imagination Lab Foundation, Lausanne, the Universities of St Gallen and Bern as well as with Gemini Consulting. As a consultant and educator, his collaborations include Arvato, Bombardier, Celgene, CERN, LGT Venture Philanthropy, UNICEF Germany and University Children's Hospital Zurich among others. He is also a co-director of University of Bern's KPM Center for Public Management. Claus has been contributing to the Oxford Strategic Leadership Programme (OSLP) since 2005 as faculty and tutor. Together with his OSLP colleagues, he has explored the role of critical thinking for leadership development in the Oxford Answers series. He has also reflected on the pivotal role of metaphorical reasoning in strategy work in 'Crafting Strategy: Embodied Metaphors in Practice' (Cambridge).

Professor Claus Jacobs